AI Insights · Timothy · December 2020
Q4 2020 Performance of Top Film & Television Android Apps in the US
An overview of the Q4 performance for top film and television streaming apps on Android in the United States reveals significant user engagement. Insights from Sensor Tower detail the trends in downloads and active users during this period.
In the final quarter of 2020, the streaming landscape on Android devices saw notable activity among the top film and television applications in the United States. Sensor Tower provides a detailed look at how these apps performed in terms of downloads, revenue, and active users.
Disney+ experienced a surge in revenue, peaking at around $5.6M in the week of November 23rd and maintaining strong performance throughout the quarter. Downloads for the app also showed an upward trend, with an increase from approximately 188K to 425K downloads by the end of December. Weekly active users grew steadily, reaching over 5M users in the week leading up to Christmas.
For HBO Max: Stream TV & Movies, revenue growth was evident, with a significant rise to $2M in the week of December 21st. Downloads saw a remarkable jump in the same week, escalating to over 562K downloads. Active users peaked at around 2.3M in the week of December 21st, indicating a strong finish for the app in 2020.
Tubi: Movies & Live TV focused on its download and active user metrics, as the app's revenue data was not applicable. Downloads showed an interesting pattern, with an initial high of 338K downloads in the last week of September, followed by a dip and then a gradual increase to over 312K by the year's end. The weekly active users for Tubi also saw a positive trend, rising from 1.33M to 1.35M in the same period.
Netflix, while not showing revenue data, maintained a strong presence in downloads and active users. Downloads remained consistent, with a notable peak of 228K in the last week of December. In terms of active users, Netflix saw a slight decline in November but recovered by the end of December, reaching nearly 15M weekly active users.
Lastly, Hulu: Stream TV shows & movies echoed a trend similar to Tubi and Netflix, with no revenue data shared. Downloads for Hulu had an uptick in the week of November 23rd, reaching over 206K, and ended the quarter with around 190K downloads. The app's active users displayed growth, increasing from approximately 5.26M to 5.5M weekly users by the end of December.
Overall, the top film and television apps on the Android platform in the US closed 2020 with robust engagement levels. For more insights, Sensor Tower's comprehensive data offers a deeper dive into the performance of these streaming giants.